Press Release


Moscow Middle School in Moscow, Idaho Named Just Dance® School of the Year

RESTON, VA, March 25, 2016 – SHAPE America – Society of Health and Physical Educators and Just Dance®, makers of the active video game used in schools and homes around the world, have named Moscow Middle School in Moscow, ID the first ever Just Dance School of the Year. The school's lead physical education teacher Jessica Shawley, 2012 SHAPE America National Middle School Physical Education Teacher of the Year, will accept the award on behalf of her 550 students and fellow physical education colleagues. The recognition will take place at Wednesday's General Session, during SHAPE America's National Convention & Expo, April 5-9 in Minneapolis.

"Over the past four years, SHAPE America has worked with Ubisoft®, the makers of the active video game, Just Dance, to introduce schools to a fun, and different way to get students engaged in physical activity. We are always thrilled to reward our physical education teachers for their hard work and commitment to educating students on the value of physical education and physical activity," says SHAPE America President Steve Jefferies, professor emeritus, Central Washington University.

Just Dance aligns with SHAPE America's National Standards for K-12 Physical Education and has been embedded into Moscow Middle School for the past five years, as part a pilot study program. Shawley teaches a dance unit that includes learning how to play the video game, teaching specific moves to the songs and discussing how exer-gaming can be a lifetime fitness choice. She says Just Dance is always a regular class selection on physical education student reward days and is a huge hit with students with special needs. "One student even got up from his wheelchair to finish one of the songs standing up. This was a major step for him because we had been encouraging him to increase his time out of his chair and we saw how Just Dance was a motivator for him," says Shawley.

"As a physical education teacher, my mission is to cultivate success by enhancing our students fitness and improving their physical literacy through a variety of fitness, motor skills and lifetime recreational activities, sports and health lessons," says Shawley. "Just Dance has served as an ideal way to do just that!"

Additionally, one of the schoolwide initiatives is to integrate movement throughout the day. Classroom teachers regularly use Just Dance to provide students with an activity break. Just Dance is a popular featured physical activity station during the school's annual Parent's Night, school dances and is used to send off students before holidays, as a reminder to keep moving while on break.

The Just Dance School of the Year prize package includes:

  • Hotel, airfare, convention registration, and per diem to the 2016 SHAPE America National Convention & Expo;
  • $1,000 cash reward;
  • Video game console and Just Dance games;
  • Just Dance and SHAPE America branded active gear; and
  • Bragging rights!

For more information about SHAPE America's National Convention & Expo, visit the website and follow the hashtag #SHAPEMinneapolis.


About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2014–15 fiscal year Ubisoft generated sales of €1,464 million. To learn more, please visit

© 2009–2016 Ubisoft Entertainment. All Rights Reserved. Just Dance, Ubisoft, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.

About SHAPE America
SHAPE America - Society of Health and Physical Educators is committed to ensuring all children have the opportunity to lead healthy, physically active lives. As the nation's largest membership organization of health and physical education professionals, SHAPE America works with its 50 state affiliates and national partners to support initiatives such as the Presidential Youth Fitness Program, Let's Move! Active Schools and the Jump Rope For Heart/Hoops For Heart programs.

Since its founding in 1885, the organization has defined excellence in physical education, and our resources provide the leadership, professional development and advocacy that support health and physical educators at every level - from preschool to university graduate programs. For more information, visit